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Making It Work : Improving the Relationship Between Public Relations Spokespeople and Journalists
by Walton Susan R. and Campbell Joel Jay
Overview
In an ideal universe, public relations spokespeople and journalists get along just fine. Journalists want to provide their audiences with fast, accurate information on topics important to those audiences. Spokespeople want to advance the cause of their organization by sharing its stories.
This item is Non-Returnable
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Details
- ISBN-13: 9780757597800
- ISBN-10: 0757597807
- Publisher: Kendall/Hunt Publishing Company
- Publish Date: December 2011
- Dimensions: 8.96 x 6.02 x 0.38 inches
- Shipping Weight: 0.55 pounds
- Page Count: 154
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