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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector|José Duarte Santos

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

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Overview

"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience"--

This item is Non-Returnable

Details

  • ISBN-13: 9781799872665
  • ISBN-10: 1799872661
  • Publisher: Business Science Reference
  • Publish Date: August 2021
  • Dimensions: 10 x 7 x 0.78 inches
  • Shipping Weight: 1.45 pounds
  • Page Count: 380

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