{
"item_title" : "The Management and Practice of Public Relations",
"item_author" : [" Norman Stone "],
"item_description" : "Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.",
"item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/33/360/976/033360976X_b.jpg",
"price_data" : {
"retail_price" : "27.95", "online_price" : "27.95", "our_price" : "27.95", "club_price" : "27.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
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Overview
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.
This item is Non-Returnable
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Details
- ISBN-13: 9780333609767
- ISBN-10: 033360976X
- Publisher: MacMillan
- Publish Date: August 1995
- Dimensions: 9.21 x 6.14 x 0.69 inches
- Shipping Weight: 1.03 pounds
- Page Count: 304
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