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The Management and Practice of Public Relations|Norman Stone

The Management and Practice of Public Relations

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Overview

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.

This item is Non-Returnable

Details

  • ISBN-13: 9780333609767
  • ISBN-10: 033360976X
  • Publisher: MacMillan
  • Publish Date: August 1995
  • Dimensions: 9.21 x 6.14 x 0.69 inches
  • Shipping Weight: 1.03 pounds
  • Page Count: 304

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