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The Manager's Guide to Distribution Channels|Linda Gorchels

The Manager's Guide to Distribution Channels

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Overview

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

Details

  • ISBN-13: 9780071428682
  • ISBN-10: 0071428682
  • Publisher: McGraw-Hill Companies
  • Publish Date: May 2004
  • Dimensions: 9.02 x 6.24 x 0.95 inches
  • Shipping Weight: 1.16 pounds
  • Page Count: 240

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