{
"item_title" : "The Manager's Guide to Distribution Channels",
"item_author" : [" Linda Gorchels", "Edward J. Marien", "Chuck West "],
"item_description" : "Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.",
"item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/07/142/868/0071428682_b.jpg",
"price_data" : {
"retail_price" : "62.00", "online_price" : "62.00", "our_price" : "62.00", "club_price" : "62.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
The Manager's Guide to Distribution Channels
Overview
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Customers Also Bought
Details
- ISBN-13: 9780071428682
- ISBN-10: 0071428682
- Publisher: McGraw-Hill Companies
- Publish Date: May 2004
- Dimensions: 9.02 x 6.24 x 0.95 inches
- Shipping Weight: 1.16 pounds
- Page Count: 240
Related Categories
