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Managing Customer Value|Bill Dodds

Managing Customer Value : Essentials of Product Quality, Customer Service, and Price Decisions

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Overview

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

This item is Non-Returnable

Details

  • ISBN-13: 9780761826316
  • ISBN-10: 0761826319
  • Publisher: University Press of America
  • Publish Date: August 2003
  • Dimensions: 8.92 x 6.02 x 1.03 inches
  • Shipping Weight: 1.16 pounds
  • Page Count: 356

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