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Managing Innovation Within Networks|Wim Biemans

Managing Innovation Within Networks

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Overview

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

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Details

  • ISBN-13: 9781138573628
  • ISBN-10: 1138573620
  • Publisher: Routledge
  • Publish Date: March 2018
  • Dimensions: 9.21 x 6.14 x 0.69 inches
  • Shipping Weight: 1.3 pounds
  • Page Count: 294

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