{
"item_title" : "Managing Innovation Within Networks",
"item_author" : [" Wim Biemans "],
"item_description" : "Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy. ",
"item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/13/857/362/1138573620_b.jpg",
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Overview
Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.
This item is Non-Returnable
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Details
- ISBN-13: 9781138573628
- ISBN-10: 1138573620
- Publisher: Routledge
- Publish Date: March 2018
- Dimensions: 9.21 x 6.14 x 0.69 inches
- Shipping Weight: 1.3 pounds
- Page Count: 294
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