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Managing Intellectual Property|Chris Fitzsimmons

Managing Intellectual Property : Innovation 01.10

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Overview

Fast track route to managing and exploiting intellectual property

Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value

Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman

Includes a comprehensive resources guide

This item is Non-Returnable

Details

  • ISBN-13: 9781841123134
  • ISBN-10: 1841123137
  • Publisher: Capstone
  • Publish Date: April 2002
  • Dimensions: 7.9 x 5 x 0.4 inches
  • Shipping Weight: 0.3 pounds
  • Page Count: 118

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