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Managing the Internet of Things (IoT) for Business Transformation and Consumer Adoption|Asa Romeo Asa

Managing the Internet of Things (IoT) for Business Transformation and Consumer Adoption

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Overview

"This book aims to critically examine the strategic integration of the Internet of Things (IoT) in contemporary business management, focusing on how organizations can leverage IoT to drive operational transformation and enhance consumer adoption. It aims to explore key challenges, strategic frameworks, and marketing innovations that contribute to IoT technologies' successful deployment and acceptance"-- Provided by publisher.

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Details

  • ISBN-13: 9798337334424
  • ISBN-10: 9798337334424
  • Publisher: Igi Global Scientific Publishing
  • Publish Date: April 2026
  • Dimensions: 10 x 7 x 0.81 inches
  • Shipping Weight: 1.49 pounds
  • Page Count: 392

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