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Managing Markets and Customers Revised Edition|Elearn

Managing Markets and Customers Revised Edition

by Elearn
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Overview

Customer focus is not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

This item is Non-Returnable

Details

  • ISBN-13: 9780080557397
  • ISBN-10: 0080557392
  • Publisher: Routledge
  • Publish Date: January 2009
  • Dimensions: 12 x 5.1 x 0.2 inches
  • Shipping Weight: 1.75 pounds
  • Page Count: 132

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