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Managing New Product and Process Development : Text Cases
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Language: engThis item is only available to U.S. billing addresses.
Overview
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
This item is Non-Returnable
Details
- ISBN: 9781451602319
- Publisher: Free Press
- Imprint: Free Press
- Date: July 2010
- Seller Statement: Sold by Simon and Schuster
