{ "item_title" : "Managing New Technology Development", "item_author" : [" William E. Souder", "Michael K. Badawy", "J. Daniel Sherman "], "item_description" : "New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/07/059/748/0070597480_b.jpg", "price_data" : { "retail_price" : "54.95", "online_price" : "54.95", "our_price" : "54.95", "club_price" : "54.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details