{
"item_title" : "Mapping Out Marketing",
"item_author" : [" Ronald Hill", "Catherine Lamberton", "Jennifer Swartz "],
"item_description" : "This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.",
"item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/13/808/222/1138082228_b.jpg",
"price_data" : {
"retail_price" : "233.99", "online_price" : "233.99", "our_price" : "233.99", "club_price" : "233.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Mapping Out Marketing : Navigation Lessons from the Ivory Trenches
Other Available Formats
Overview
This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9781138082229
- ISBN-10: 1138082228
- Publisher: Routledge
- Publish Date: May 2018
- Dimensions: 9.21 x 6.14 x 0.5 inches
- Shipping Weight: 1.05 pounds
- Page Count: 194
Related Categories
