{
"item_title" : "Mar-Tech",
"item_author" : [" Amit Tiwari "],
"item_description" : "Mar-Tech: a Marriage made on Earth by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where both sides-Marketing and Technology-decide to collaborate rather than compete, totally changing the game, by each combining their home advantage.With the release of this book, India takes its first step delving into Mar-Tech. It is a must-read whether you're entering a marketing function, leading it or building one from scratch. The game's changed. Marketing is now Marteching(TM).",
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Overview
"Mar-Tech: a Marriage made on Earth" by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where both sides-Marketing and Technology-decide to collaborate rather than compete, totally changing the game, by each combining their home advantage.
With the release of this book, India takes its first step delving into Mar-Tech. It is a must-read whether you're entering a marketing function, leading it or building one from scratch. The game's changed. Marketing is now Marteching(TM).
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Details
- ISBN-13: 9798890668738
- ISBN-10: 9798890668738
- Publisher: Notion Press
- Publish Date: March 2024
- Dimensions: 8.5 x 5.5 x 0.47 inches
- Shipping Weight: 0.58 pounds
- Page Count: 204
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