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Market-Based Management|Roger Best

Market-Based Management : Strategies for Growing Customer Value and Profitability

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Overview

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

This item is Non-Returnable

Details

  • ISBN-13: 9780130387752
  • ISBN-10: 0130387754
  • Publisher: Pearson
  • Publish Date: January 2012
  • Dimensions: 9 x 6.9 x 0.7 inches
  • Shipping Weight: 1.63 pounds
  • Page Count: 576

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