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Market Management and Project Business Development|Hedley Smyth

Market Management and Project Business Development

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Overview

This book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution. This provides guidance through every stage of a project, from its inception all the way through to its launch to market.

This item is Non-Returnable

Details

  • ISBN-13: 9780415705080
  • ISBN-10: 0415705088
  • Publisher: Routledge
  • Publish Date: October 2014
  • Dimensions: 9.21 x 6.14 x 0.81 inches
  • Shipping Weight: 1.43 pounds
  • Page Count: 336

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