{
"item_title" : "Market Management and Project Business Development",
"item_author" : [" Hedley Smyth "],
"item_description" : "This book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution. This provides guidance through every stage of a project, from its inception all the way through to its launch to market.",
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Overview
This book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution. This provides guidance through every stage of a project, from its inception all the way through to its launch to market.
This item is Non-Returnable
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Details
- ISBN-13: 9780415705080
- ISBN-10: 0415705088
- Publisher: Routledge
- Publish Date: October 2014
- Dimensions: 9.21 x 6.14 x 0.81 inches
- Shipping Weight: 1.43 pounds
- Page Count: 336
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