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"item_title" : "Market Segmentation Success",
"item_author" : [" Sally Dibb", "Lyndon Simkin "],
"item_description" : "Market Segmentation Success: Making It Happen reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success. ",
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Overview
Market Segmentation Success: Making It Happen reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.
This item is Non-Returnable
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Details
- ISBN-13: 9780789029171
- ISBN-10: 0789029170
- Publisher: Routledge
- Publish Date: March 2008
- Dimensions: 8.6 x 6 x 0.8 inches
- Shipping Weight: 1.05 pounds
- Page Count: 202
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