{ "item_title" : "The 80/20 Marketer", "item_author" : [" Bill Canady", "Generative Ai "], "item_description" : "You've read the book. Now run the nine steps.The 80/20 Marketer - The Field Guide holds all forty-eight worksheets from the book, each with a completed Keelson Coatings example. Map the Fort's wallet and the installed base, and keep the account watch. Track every project to its pre-approval deadline. Interview buyers about what they fear, and write the risk promise. Build the proof and the specification defense, and name the few who decide. Count the whole spend, work the backward funnel, test the favorite against a holdout, and check pay and price. Then keep the marketing ledger every month.The week before Day 1, Your Day One, the first ninety days, the thousand days and a facilitator's guide for the marketing owner are inside too. It's made for a leadership team to write on together, in print or as a fillable PDF.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/890/816/9798908160254_b.jpg", "price_data" : { "retail_price" : "29.99", "online_price" : "29.99", "our_price" : "29.99", "club_price" : "29.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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