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Marketing and Advertising Using Google|Google

Marketing and Advertising Using Google : Targeting Your Advertising to the Right Audience

by Google
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Overview

The official textbook from Google(TM) for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they're ready to buy, control you advertising budget, and build your brand.

This item is Non-Returnable

Details

  • ISBN-13: 9781426627378
  • ISBN-10: 1426627378
  • Publisher: Cengage Learning
  • Publish Date: April 2007
  • Dimensions: 8.72 x 7.37 x 0.26 inches
  • Shipping Weight: 0.56 pounds
  • Page Count: 155

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