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Marketing and the Common Good : Essays from Notre Dame on Societal Impact
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Overview
Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.
This item is Non-Returnable
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Details
- ISBN-13: 9780415828826
- ISBN-10: 0415828821
- Publisher: Routledge
- Publish Date: July 2013
- Dimensions: 9.3 x 6.1 x 1.1 inches
- Shipping Weight: 1.63 pounds
- Page Count: 328
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