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{ "item_title" : "Marketing Communication Policies", "item_author" : [" Rainer Busch", "Margarete Seidenspinner", "Fritz Unger "], "item_description" : "This book explores fundamental aspects of Marketing Communications. It first presents foundational information by detailing the generic issues of Marketing Communications and presenting an overview of the information behavior of targeted customer groups. Coverage then details more specific areas such as situational analysis and the development of communications strategies in media planning and the appropriate choice of communication tools. In addition, the book investigates the principles of cooperation with communication agents and selected areas of International Marketing Communications. Also included are comprehensive illustrations, cases, questions for discussion, and case solutions to help the reader more easily grasp the subject.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/3/54/037/322/3540373225_b.jpg", "price_data" : { "retail_price" : "54.99", "online_price" : "54.99", "our_price" : "54.99", "club_price" : "54.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Marketing Communication Policies|Rainer Busch

Marketing Communication Policies

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Overview

This book explores fundamental aspects of Marketing Communications. It first presents foundational information by detailing the generic issues of Marketing Communications and presenting an overview of the information behavior of targeted customer groups. Coverage then details more specific areas such as situational analysis and the development of communications strategies in media planning and the appropriate choice of communication tools. In addition, the book investigates the principles of cooperation with communication agents and selected areas of International Marketing Communications. Also included are comprehensive illustrations, cases, questions for discussion, and case solutions to help the reader more easily grasp the subject.

This item is Non-Returnable

Details

  • ISBN-13: 9783540373223
  • ISBN-10: 3540373225
  • Publisher: Springer
  • Publish Date: October 2006
  • Dimensions: 9.26 x 6.43 x 0.78 inches
  • Shipping Weight: 1.15 pounds
  • Page Count: 260

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