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Marketing in a Competitive Economy
Overview
Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. Marketing moved from an exercise in profitably disposing of excess goods, to being concerned with producing goods as a result of market opportunities.
This item is Non-Returnable
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Details
- ISBN-13: 9781041155157
- ISBN-10: 1041155158
- Publisher: Routledge
- Publish Date: November 2025
- Dimensions: 9.21 x 6.14 x 0.63 inches
- Shipping Weight: 1.18 pounds
- Page Count: 252
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