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Marketing in a Competitive Economy|Leslie W. Rodger

Marketing in a Competitive Economy

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Overview

Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. Marketing moved from an exercise in profitably disposing of excess goods, to being concerned with producing goods as a result of market opportunities.

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Details

  • ISBN-13: 9781041155157
  • ISBN-10: 1041155158
  • Publisher: Routledge
  • Publish Date: November 2025
  • Dimensions: 9.21 x 6.14 x 0.63 inches
  • Shipping Weight: 1.18 pounds
  • Page Count: 252

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