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Marketing and Consumer Behavior|Irma

Marketing and Consumer Behavior : Concepts, Methodologies, Tools, and Applications, 4 Volumes

by Irma
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Overview

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience's reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

This item is Non-Returnable

Details

  • ISBN-13: 9781466673571
  • ISBN-10: 1466673575
  • Publisher: Igi Global Scientific Publishing
  • Publish Date: December 2014
  • Shipping Weight: 2.03 pounds
  • Page Count: 2376

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