Marketing and Consumer Behavior : Concepts, Methodologies, Tools, and Applications, 4 Volumes
Overview
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience's reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
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Details
- ISBN-13: 9781466673571
- ISBN-10: 1466673575
- Publisher: Igi Global Scientific Publishing
- Publish Date: December 2014
- Shipping Weight: 2.03 pounds
- Page Count: 2376
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