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Marketing and Financial Management|David Walters

Marketing and Financial Management : New Economy - New Interfaces

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Overview

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.

This item is Non-Returnable

Details

  • ISBN-13: 9781403940971
  • ISBN-10: 1403940975
  • Publisher: Red Globe Press
  • Publish Date: March 2005
  • Dimensions: 8.04 x 5.9 x 0.94 inches
  • Shipping Weight: 1.39 pounds
  • Page Count: 432

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