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Marketing Identities Through Language|E. Martin

Marketing Identities Through Language : English and Global Imagery in French Advertising

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Overview

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

This item is Non-Returnable

Details

  • ISBN-13: 9781403949844
  • ISBN-10: 1403949840
  • Publisher: Palgrave MacMillan
  • Publish Date: November 2005
  • Dimensions: 8.8 x 7.22 x 0.88 inches
  • Shipping Weight: 1.06 pounds
  • Page Count: 286

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