{ "item_title" : "Marketing Libraries in a Web 2.0 World", "item_author" : [" Dinesh Gupta", "Réjean Savard "], "item_description" : "Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/3/11/026/331/3110263319_b.jpg", "price_data" : { "retail_price" : "182.00", "online_price" : "182.00", "our_price" : "182.00", "club_price" : "182.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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