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Marketing Management in Practice|John Williams

Marketing Management in Practice

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Overview

Covering the Marketing Management in Practice module, this book guides you through the 2005-2006 syllabus. It contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It includes sample assessment material and past examination papers.

This item is Non-Returnable

Details

  • ISBN-13: 9780750666497
  • ISBN-10: 0750666498
  • Publisher: Elsevier Butterworth Heinemann
  • Publish Date: August 2005
  • Dimensions: 11.66 x 8.1 x 0.75 inches
  • Shipping Weight: 2 pounds
  • Page Count: 377

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