{ "item_title" : "Marketing Management", "item_author" : [" Brijesh Sivathanu "], "item_description" : "Products are an important variable in the marketing mix. The mix of products offered by a company such as Heinz can be a firm's most important competitive tool. If a company's products do not meet customers 'desires and needs, the company will fail unless it makes adjustments. Developing successful products like Dell personal computers requires knowledge of fundamental product concepts.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/31/230/252/1312302526_b.jpg", "price_data" : { "retail_price" : "15.43", "online_price" : "15.43", "our_price" : "15.43", "club_price" : "15.43", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details