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{ "item_title" : "Marketing Management", "item_author" : [" Dawn Iacobucci "], "item_description" : "Iacobucci's Marketing Management, 7th Edition, is designed with you in mind -- clear, practical and focused on what really matters. Chapters starts by asking the big questions: What is this concept? Why does it matter in the real world? And most importantly, How do you do it well? You'll get straightforward explanations, real examples and step-by-step guidance that help you connect theory to action. This book shows you how to think like a marketer. Explore how companies use AI, analytics, social media and global strategies to make smart decisions. You'll also dive into short, real-world mini-cases and ethical challenges that help you apply what you're learning in class to real business situations. Whether you're preparing for a career in marketing or just want to understand how marketing drives business success, this book gives you the tools to succeed in your course and beyond.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/821/405/9798214052601_b.jpg", "price_data" : { "retail_price" : "272.95", "online_price" : "272.95", "our_price" : "272.95", "club_price" : "272.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Marketing Management|Dawn Iacobucci

Marketing Management

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Overview

Iacobucci's "Marketing Management," 7th Edition, is designed with you in mind -- clear, practical and focused on what really matters. Chapters starts by asking the big questions: What is this concept? Why does it matter in the real world? And most importantly, How do you do it well? You'll get straightforward explanations, real examples and step-by-step guidance that help you connect theory to action. This book shows you how to think like a marketer. Explore how companies use AI, analytics, social media and global strategies to make smart decisions. You'll also dive into short, real-world mini-cases and ethical challenges that help you apply what you're learning in class to real business situations. Whether you're preparing for a career in marketing or just want to understand how marketing drives business success, this book gives you the tools to succeed in your course and beyond.

This item is Non-Returnable

Details

  • ISBN-13: 9798214052601
  • ISBN-10: 9798214052601
  • Publisher: Cengage Learning
  • Publish Date: January 2026
  • Dimensions: 10.86 x 8.48 x 0.41 inches
  • Shipping Weight: 1.27 pounds
  • Page Count: 400

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