Marketing Management
Overview
Iacobucci's "Marketing Management," 7th Edition, is designed with you in mind -- clear, practical and focused on what really matters. Chapters starts by asking the big questions: What is this concept? Why does it matter in the real world? And most importantly, How do you do it well? You'll get straightforward explanations, real examples and step-by-step guidance that help you connect theory to action. This book shows you how to think like a marketer. Explore how companies use AI, analytics, social media and global strategies to make smart decisions. You'll also dive into short, real-world mini-cases and ethical challenges that help you apply what you're learning in class to real business situations. Whether you're preparing for a career in marketing or just want to understand how marketing drives business success, this book gives you the tools to succeed in your course and beyond.
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Details
- ISBN-13: 9798214052601
- ISBN-10: 9798214052601
- Publisher: Cengage Learning
- Publish Date: January 2026
- Dimensions: 10.86 x 8.48 x 0.41 inches
- Shipping Weight: 1.27 pounds
- Page Count: 400
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