{
"item_title" : "Marketing the Museum",
"item_author" : [" Fiona McLean "],
"item_description" : "The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.",
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Overview
The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.
This item is Non-Returnable
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Details
- ISBN-13: 9780415152938
- ISBN-10: 0415152933
- Publisher: Routledge
- Publish Date: December 1996
- Dimensions: 9.7 x 6.89 x 0.8 inches
- Shipping Weight: 1.22 pounds
- Page Count: 268
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