{ "item_title" : "Marketing Plan for Tech Startups", "item_author" : [" Justyna Bak "], "item_description" : "The book every AI founder and marketing leader has been waiting for - bold, practical, and proven to work.By a tech executive who launched AI and developer solutions at Google and bootstrapped the marketing engine of an edge AI startup.With contributions from 30+ distinguished leaders at companies including Apple, Microsoft, Cisco, BCG, and VMware.Through real-world examples, case studies, and insights from top operators, it shows how effective marketing unlocks growth.It's a hands-on guide for:- Startup founders - shortcut to clarity under pressure- Marketing executives - gut check to align teams and accelerate growthWhether you're launching your first product or leading a global team, Marketing Plan for Tech Startups delivers practical strategies, real-world examples, and an 18-element framework across Vision, Strategy, and Execution.❓ Who is this book for?- Startup founders who need clarity and focus under pressure.- Marketing executives aligning teams to accelerate growth.- Future marketers and career changers entering the field.- Experienced leaders refreshing skills for the AI era.❓ What will I learn?- Position with scientific precision so value is unmistakable.- Use storytelling to connect emotionally before the rational pitch.- Build consistency so every touchpoint compounds trust.- Turn AI into a marketing superpower to move faster and smarter.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/833/054/9798330548668_b.jpg", "price_data" : { "retail_price" : "39.99", "online_price" : "39.99", "our_price" : "39.99", "club_price" : "39.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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