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"item_title" : "Marketing to the Poor",
"item_author" : [" Ramendra Singh", "Tahir A. Wani "],
"item_description" : "This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.",
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Overview
This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.
This item is Non-Returnable
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Details
- ISBN-13: 9781032130286
- ISBN-10: 1032130288
- Publisher: Routledge India
- Publish Date: October 2022
- Dimensions: 9.21 x 6.14 x 0.44 inches
- Shipping Weight: 0.92 pounds
- Page Count: 150
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