menu
{ "item_title" : "Marketing Public Transit", "item_author" : [" J. Bateson", "George Day", "Gordon Lewin "], "item_description" : "Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/27/592/499/0275924998_b.jpg", "price_data" : { "retail_price" : "100.00", "online_price" : "100.00", "our_price" : "100.00", "club_price" : "100.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Marketing Public Transit|J. Bateson

Marketing Public Transit : A Strategic Approach

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

This item is Non-Returnable

Details

  • ISBN-13: 9780275924997
  • ISBN-10: 0275924998
  • Publisher: Praeger
  • Publish Date: November 1987
  • Dimensions: 9 x 6 x 0.56 inches
  • Shipping Weight: 1.09 pounds
  • Page Count: 238

Related Categories

You May Also Like...

    1

BAM Customer Reviews