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"item_title" : "Marketing Public Transit",
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"item_description" : "Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.",
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Marketing Public Transit : A Strategic Approach
Overview
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
This item is Non-Returnable
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Details
- ISBN-13: 9780275924997
- ISBN-10: 0275924998
- Publisher: Praeger
- Publish Date: November 1987
- Dimensions: 9 x 6 x 0.56 inches
- Shipping Weight: 1.09 pounds
- Page Count: 238
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