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"item_title" : "Marketing and the Quality-Of-Life Interface",
"item_author" : [" A. Coskun Samli "],
"item_description" : "The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. ChoiceThis interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.",
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Marketing and the Quality-Of-Life Interface
Overview
The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice
This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.This item is Non-Returnable
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Details
- ISBN-13: 9780899301242
- ISBN-10: 089930124X
- Publisher: Praeger
- Publish Date: June 1987
- Dimensions: 9.21 x 6.14 x 0.81 inches
- Shipping Weight: 1.52 pounds
- Page Count: 366
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