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Marketing and the Quality-Of-Life Interface|A. Coskun Samli

Marketing and the Quality-Of-Life Interface

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Overview

The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice

This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

This item is Non-Returnable

Details

  • ISBN-13: 9780899301242
  • ISBN-10: 089930124X
  • Publisher: Praeger
  • Publish Date: June 1987
  • Dimensions: 9.21 x 6.14 x 0.81 inches
  • Shipping Weight: 1.52 pounds
  • Page Count: 366

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