{ "item_title" : "Marketing Reality", "item_author" : [" Lexx Che "], "item_description" : "This book is not written for a mass audience. The book Marketing Reality is intended for:- experienced professionals working inside real systems rather than academic models;- senior leaders and lead practitioners - managers, marketers, art directors, strategists, operational and creative leads;- consulting and agency teams carrying responsibility for decisions rather than presentations;- educators in management, marketing, design, and applied disciplines;- senior students prepared for real professional responsibility without protective abstractions. This book is not motivation, not a methodology, not a textbook, and not a collection of practices. It does not offer frameworks, tools, step-by-step systems, success cases, or inspirational narratives. Nothing in this text is designed to be extracted as a practice or applied as a reusable recipe. This text is not meant to be read quickly or linearly. It assumes slow reading, non-linear movement, and return. There is no promise of outcome, improvement, or efficiency. Value is created through sustained cognitive effort rather than utility. This book is autonomous, yet it strengthens a broader body of work concerned with work, form, position, and responsibility. Together, these texts form a closed architecture of thinking rather than a modular library of ideas. This is not a product for everyone - and it is designed that way.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/825/067/9798250675406_b.jpg", "price_data" : { "retail_price" : "16.99", "online_price" : "16.99", "our_price" : "16.99", "club_price" : "16.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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