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Marketing, Rhetoric and Control : The Magical Foundations of Marketing Theory
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Overview
Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.
This item is Non-Returnable
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Details
- ISBN-13: 9781138667273
- ISBN-10: 1138667277
- Publisher: Routledge
- Publish Date: April 2018
- Dimensions: 9 x 6 x 0.56 inches
- Shipping Weight: 1.04 pounds
- Page Count: 216
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