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Marketing Scientific and Technical Information|William R. King

Marketing Scientific and Technical Information

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Overview

This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.

This item is Non-Returnable

Details

  • ISBN-13: 9780367170790
  • ISBN-10: 0367170795
  • Publisher: Routledge
  • Publish Date: December 2020
  • Dimensions: 8.9 x 5.7 x 0.8 inches
  • Shipping Weight: 1.05 pounds
  • Page Count: 234

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