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Marketing Strategy and Management|Michael J. Baker

Marketing Strategy and Management

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Overview

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

This item is Non-Returnable

Details

  • ISBN-13: 9781137025821
  • ISBN-10: 1137025824
  • Publisher: Bloomsbury Publishing PLC
  • Publish Date: December 2014
  • Dimensions: 10.8 x 8.4 x 1.3 inches
  • Shipping Weight: 3 pounds
  • Page Count: 560

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