{
"item_title" : "Marketing Strategy and Management",
"item_author" : [" Michael J. Baker "],
"item_description" : "The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.",
"item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/13/702/582/1137025824_b.jpg",
"price_data" : {
"retail_price" : "100.00", "online_price" : "100.00", "our_price" : "100.00", "club_price" : "100.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Marketing Strategy and Management
Overview
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9781137025821
- ISBN-10: 1137025824
- Publisher: Bloomsbury Publishing PLC
- Publish Date: December 2014
- Dimensions: 10.8 x 8.4 x 1.3 inches
- Shipping Weight: 3 pounds
- Page Count: 560
Related Categories
