{ "item_title" : "Marketing Success Secrets", "item_author" : [" Ray Goodwin "], "item_description" : "Marketing Success Secrets is a comprehensive guide to navigating the ever-changing world of marketing. With over 25 years of experience in online sales, author and marketing expert Ray Goodwin shares his secrets for success in this easy-to-read book. From setting a foundation for marketing success to continuously innovating for long-term success, this book covers it all. Learn how to define your target audience, create a unique selling proposition, develop a budget for marketing activities and build your brand identity. Discover best practices for leveraging social media, SEO strategies, email marketing, pay-per-click advertising, public relations and much more. Whether you are just starting out or looking to take your business to the next level, Marketing Success Secrets will provide you with the tools necessary to achieve maximum impact and sustained success.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/885/283/9798852839527_b.jpg", "price_data" : { "retail_price" : "14.95", "online_price" : "14.95", "our_price" : "14.95", "club_price" : "14.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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