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Marketing Today's Academic Library|Brian Mathews

Marketing Today's Academic Library : A Bold New Approach to Communicating with Students

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Overview

In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

This item is Non-Returnable

Details

  • ISBN-13: 9780838909843
  • ISBN-10: 0838909841
  • Publisher: American Library Association
  • Publish Date: January 2009
  • Dimensions: 8.9 x 5.9 x 0.5 inches
  • Shipping Weight: 0.6 pounds
  • Page Count: 192
  • Reading Level: Ages 18-18

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