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"item_title" : "Marketing W/Student CD-ROM and Powerweb",
"item_author" : [" Michael J. Etzel", "Bruce J. Walker", "William J. Stanton "],
"item_description" : "Incorporating technology, this title features in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. The marketing themes integrated throughout it include critical and modern themes such as global marketing, customer relationship management, and more.",
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Marketing W/Student CD-ROM and Powerweb
Overview
Incorporating technology, this title features in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. The marketing themes integrated throughout it include critical and modern themes such as global marketing, customer relationship management, and more.
This item is Non-Returnable
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Details
- ISBN-13: 9780072553727
- ISBN-10: 0072553723
- Publisher: Irwin/McGraw-Hill
- Publish Date: May 2003
- Dimensions: 10.56 x 8.2 x 0.94 inches
- Shipping Weight: 3.44 pounds
- Page Count: 736
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