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Marketing W/Student CD-ROM and Powerweb|Michael J. Etzel

Marketing W/Student CD-ROM and Powerweb

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Overview

Incorporating technology, this title features in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. The marketing themes integrated throughout it include critical and modern themes such as global marketing, customer relationship management, and more.

This item is Non-Returnable

Details

  • ISBN-13: 9780072553727
  • ISBN-10: 0072553723
  • Publisher: Irwin/McGraw-Hill
  • Publish Date: May 2003
  • Dimensions: 10.56 x 8.2 x 0.94 inches
  • Shipping Weight: 3.44 pounds
  • Page Count: 736

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