{ "item_title" : "Marketing Your Library's Electronic Resources", "item_author" : [" Marie R. Kennedy", "Cheryl M. Laguardia "], "item_description" : "When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includesseven complete programs from both public and academic libraries;an examination of the e-resource life cycle;cutting edge guidance on COUNTER usage reports and other web analytics;advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; andnumerous examples of well-executed plans and outcomes.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/78/330/267/1783302674_b.jpg", "price_data" : { "retail_price" : "65.00", "online_price" : "65.00", "our_price" : "65.00", "club_price" : "65.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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