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Markets and the Arts of Attachment
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Overview
Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.
This item is Non-Returnable
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Details
- ISBN-13: 9780367872700
- ISBN-10: 0367872706
- Publisher: Routledge
- Publish Date: December 2019
- Dimensions: 9.21 x 6.14 x 0.45 inches
- Shipping Weight: 0.67 pounds
- Page Count: 200
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