{ "item_title" : "Master in Optimizing Digital Ad Campaigns", "item_author" : [" Sandeep Kumar Hingolekar "], "item_description" : "Master Digital Ad Campaign OptimizationStruggling with campaign performance, pacing issues, or low ROI?This book is a practical, no-fluff guide designed for digital marketers and ad operations professionals who want to:Structure campaigns effectivelyOptimize pacing & win rate (SOV)Improve performance (CPA, ROAS, CTR)Build scalable and data-driven strategiesWhat You'll LearnCampaign Structure & SegmentationProspecting vs Remarketing StrategyPacing Optimization (95%+ delivery)Win Rate / Share of Voice (SOV)KPI Framework & Performance MeasurementAdvanced Optimization TechniquesWho This Book is ForAd Operations professionalsPerformance marketersMedia buyersNot for beginners. Basic knowledge required.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/825/312/9798253125380_b.jpg", "price_data" : { "retail_price" : "10.30", "online_price" : "10.30", "our_price" : "10.30", "club_price" : "10.30", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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