{ "item_title" : "Mastering e-Business", "item_author" : [" Paul Grefen "], "item_description" : "e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:Business - focuses on why a specific e-Business scenario exists and how an organization can profit from itOrganization - analyzes how organizations and their processes are structured to achieve strategic goalsArchitecture - explains the high level design of advanced information systems to describe how e-Business functionsTechnology - examines the technological implementation of e-Business scenarios using a wide variety of ingredients from ITMastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/41/555/785/0415557852_b.jpg", "price_data" : { "retail_price" : "250.00", "online_price" : "250.00", "our_price" : "250.00", "club_price" : "250.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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