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Media Business Models : Breaking the Traditional Value Chain
by Klaus Zilles and Joan Cuenca
Other Available Formats
Overview
This volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.
This item is Non-Returnable
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Details
- ISBN-13: 9781433131783
- ISBN-10: 1433131781
- Publisher: Peter Lang Inc., International Academic Publi
- Publish Date: June 2016
- Dimensions: 8.9 x 6 x 0.8 inches
- Shipping Weight: 0.9 pounds
- Page Count: 269
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