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Media Economics|Alison Alexander

Media Economics : Theory and Practice

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Overview

This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec

This item is Non-Returnable

Details

  • ISBN-13: 9780805845808
  • ISBN-10: 0805845801
  • Publisher: Routledge
  • Publish Date: November 2003
  • Dimensions: 9.12 x 6.42 x 0.68 inches
  • Shipping Weight: 0.95 pounds
  • Page Count: 312

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