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Media Economics : Theory and Practice
Other Available Formats
Overview
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec
This item is Non-Returnable
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Details
- ISBN-13: 9780805845808
- ISBN-10: 0805845801
- Publisher: Routledge
- Publish Date: November 2003
- Dimensions: 9.12 x 6.42 x 0.68 inches
- Shipping Weight: 0.95 pounds
- Page Count: 312
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