{ "item_title" : "Media Essentials", "item_author" : [" Richard Campbell", "Christopher Martin", "Shawn Harmsen "], "item_description" : "A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape--and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content--and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with--and interested in--the information they need to succeed in class.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/31/920/817/1319208177_b.jpg", "price_data" : { "retail_price" : "162.25", "online_price" : "162.25", "our_price" : "162.25", "club_price" : "162.25", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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