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Media Management Matters|Ulrike Rohn

Media Management Matters : Challenges and Opportunities for Bridging Theory and Practice

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Overview

This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.

This item is Non-Returnable

Details

  • ISBN-13: 9780367211004
  • ISBN-10: 0367211009
  • Publisher: Routledge
  • Publish Date: March 2020
  • Dimensions: 8.9 x 6 x 0.7 inches
  • Shipping Weight: 0.85 pounds
  • Page Count: 266

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