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Media Management Matters : Challenges and Opportunities for Bridging Theory and Practice
by Ulrike Rohn and Tom Evens
Other Available Formats
Overview
This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.
This item is Non-Returnable
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Details
- ISBN-13: 9780367211004
- ISBN-10: 0367211009
- Publisher: Routledge
- Publish Date: March 2020
- Dimensions: 8.9 x 6 x 0.7 inches
- Shipping Weight: 0.85 pounds
- Page Count: 266
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