{ "item_title" : "On Message", "item_author" : [" Zach Friend", "Chris Abernathy", "Chris Abernathy "], "item_description" : "In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a narrative. But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication. Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative. Specifically, listeners will learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative; master the mindset needed to become a better communicator and make a forceful impact on their audience; stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and get results faster by using narrative as a productive tool that will fuel success.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/822/859/9798228590694_b.jpg", "price_data" : { "retail_price" : "35.99", "online_price" : "35.99", "our_price" : "35.99", "club_price" : "35.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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