{ "item_title" : "Micro-Influencers - A Complete Guide on How to Create Brand Awareness and Get Traffic through Micro-Influencers on Instagram", "item_author" : [" Marcel Marculescu", "Larisa Herbai "], "item_description" : "Amazon pays brand-registered sellers roughly 10% of qualifying referral fees on off-Amazon-driven sales. Most $500K-$5M brand owners never collect a dollar of it.The Brand Referral Bonus launched in 2021. Amazon Creator Connections - the platform's own creator-campaign marketplace - launched in 2023. Neither existed when Larisa and Marcel wrote the first edition of this book. Both are now the two most under-used programs available to established Amazon brand owners.This Second Edition is the rebuild. Written for one reader: the established Amazon brand owner with a registered trademark, doing $500K to $5M in annual revenue, watching PPC costs rise and organic real estate shrink - who needs a sustained off-Amazon program (plus an on-Amazon creator channel running in parallel) to compound revenue.What you will learnThe Brand Referral Bonus math, worked across three product price points with full unit-economics tablesAmazon Creator Connections end to end: eligibility, the minimum commission rate, the budget cap, the commission-stacking mechanic, and the critical reason it cannot stack with the Brand Referral BonusWhy nano- and micro-influencers consistently outperform macro creators - and how to find the right ones in your nicheHow to turn a single creator's organic Reel into a 60-day evergreen Partnership Ad libraryThe portfolio construction framework at $2K, $5K, and $10K monthly program budgets - mixing off-Amazon creators with a parallel Creator Connections campaignAmazon Attribution setup with the one-tag-per-creator discipline that captures every credit you are owedA prioritized KPI dashboard that defends the program internally to a co-founder or CFONine paste-ready DM and email scripts, FTC-compliant creator briefs, and the recurring-partnership offer that turns one-off collaborations into quarterly retainersTwo case studies@pradlarbakers - the bread-lame brand from the first edition, returning as a historical study of the 2018-2020 program to illustrate mechanics still in use today.A composite postpartum-care brand drawn from patterns across intelliRANK's mid-scale Amazon-brand client work - showing the program in full flight across both off-Amazon and Creator Connections channels.Who this book is not forSellers under $500K in annual Amazon revenue - focus on PPC first. Sellers above $5M running enterprise programs with dedicated influencer-management headcount - the strategy applies but the operational sophistication exceeds this scope.For everyone in between: this is your playbook.12 worksheets. 9 paste-ready scripts. 3 appendices.Larisa Herbai and Marcel Marculescu co-founded intelliRANK, an Amazon marketing agency, in 2018. This book contains the operating manual they walk new clients through during the first 90 days of a flat-retainer engagement.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/865/488/9798654889126_b.jpg", "price_data" : { "retail_price" : "19.96", "online_price" : "19.96", "our_price" : "19.96", "club_price" : "19.96", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details